Lie: "Freelancers Won't Understand My Brand" Consider the beauty behind these crowdsourced designs for Madrid 2020,, Amnesty International and Google Doodle. Although they might have millions to spend, many utilise crowdsourcing to create new logos and designs for less. Crowdsourcing is an affordable way for brands to develop a logo, with much more financial flexibility: you can set your own budget, get more designs and ultimately create or refresh your logo for a portion of usual costs.īig brands agree. If you're not, you'd better be looking for a cheaper solution. If you're a brand like Pepsi, BP or Accenture, then great for you. Truth: Partnering with a design agency can see your logo design costs stretch into the thousands or even millions. People either don't understand how crowdsourcing works and assume it's expensive or they claim there's a mismatch between what you pay, the quality of the experience and the designs you get. Good quality is good quality, whether created by a janitor, a grandma, or a 30 year pro." In addition, degrees and qualifications don't make a person a brilliant designer, as David Airey elaborates: "The point isn't so much whether or not one is a "designer". Freelance designers are keen to get on your shortlist and win the logo contest in order to make money and grow their portfolios, so their incentive is to design a logo that's as creative and innovative as possible. Truth: In the crowdsourcing space, competition drives top quality. This is perhaps the biggest 'lie' about freelancers and crowdsourcing there's a common misconception that 'lots' somehow equates to 'low quality', often because people erroneously assume that the designers entering these comps are either lazy and uncommitted, not experienced enough or degree 'unqualified' and therefore only capable of producing poor quality. Lie: “ Freelanced Logo Designs = Low Quality”
In this post, we take a look at a few of these lies, plus the truths – and the beautiful designs! Yet there are still many lies that haunt the idea of freelanced logo design and crowdsourcing. Logos are of utmost importance to brands and their identities and in the digital space, crowdsourcing has become an effective way in which businesses can utilise freelancers to re/invent their logos and inject fresh life into their brand for less.